What were the most popular Rogue products in 2020?
The following article summarizes the most popular Rogue products on
Marathton-Crossfit.com based on views and Click-through rates in 2020. The data is more reliable for niche products than for the more mainstream Rogue products. It is intended to give you a nudge for products you might not have considered before, which are still popular with other buyers from Rogue. I hope it helps you to make a more informed choice for buying the right rogue equipment for your home gym or commercial needs.
What else to consider from Rogue
Most popular Rogue products in 2020
Most popular rack
Most popular dumbbell
Most popular bar
Most popular accessory
Most popular plate
Most popular bench
Most popular jump rope
Most popular belt
Explaining the data for the most popular Rogue products in 2020 series
The data stems from
www.marathon-CrossFit.com which has been running since 2014. Marathon-CrossFit had about 265.000 site views in 2020 out of which roughly 22.000 were related to Rogue related content. This online traffic was counted from 01.01.2020 up until 28.12.2020. For this analyses, 135 reviews were picked for comparison. Aggregated content and comparison posts were left out.
Is the data representative of Rogue product popularity and purchase decisions?
The data is most likely not representative of Rogue Fitness's actual popularity of products in terms of items sold or page views on their online shop. For this, it would be most straightforward to obtain this data directly from Rogue, which they are unlikely to disclose to the public. It is however a good indicator of what is popular among people who buy a home gym from Rogue and put thorough research into it. In this section, I go into more detail about what that means and which factors have to be considered.
The data misses the apparel part of Rogue’s online shop. I have not gone down the road of reviewing their apparel line in-depth as the return on investment from Affiliate marketing is expected to be lower. In terms of popularity and items sold it is fair to assume that these might make up a bigger bulk of the entire Rogue sales. The entry point is low as the products range usually below $100 and can easily be added to a bigger purchase, a three ships free cart, or stocking fillers.
Marathon-CrossFit has referred about 20.000 clicks to Rogue fitness and $650.000 in revenue in 2020. This is almost 2.000 clicks and more than $50.000 a month in sales. This revenue distributed over a little more than 1.000 checkouts. Backed up by this the data has weight for purchase decisions from Rogue Fitness. Unfortunately, the data can not be broken down per product to make it more insightful, but if you combine the clicks and sales with the views of the websites, you get strong indications of what is popular and what is not.
Marathon-CrossFit bears an inherent bias towards the less popular products of Rogue as it is easier to rank high on Google for them. I have no traffic for items like the Rogue Ohio bar or Rogue bumper plates even though I produced content for it. I am confident that these have fairly high sales numbers with Rogue and might even outperform some of the products popular on Marathon-CrossFit. For Rogue bumpers and barbells, especially the cheaper ones, you will find more reviews online from websites with more authority than Marathon-CrossFit. Marathon-CrossFit is also not fed to a high degree by Instagram, Twitter, YouTube, and other social media platforms which further distorts the picture. Some of the competition of Marathon-CrossFit is more active on all these channels and therefore get a bigger piece of the pie.
Some of the competition that needs to be mentioned for a full picture would be
Garagegymreviews is the market leader when it comes to reviews of home gym equipment with a website that ranks well on Google, a fully developed YouTube channel, and a considerable following on Instagram. They also employ a team of content creators. Garagegymreviews is a small business whereas the other competitors are mainly one-man bands.
Basement Brandon has a big YouTube channel for home gym equipment and has invested considerable time in 2020 to build a bigger Instagram following breaking down his YouTube videos Into smaller chunks. There seems to be no major backing up of a website as Marathon-CrossFit outperforms here, even though there are no social media channels to speak of to feed the website traffic.
Barbend outperforms Marathon-CrossFit in some areas for Google but has not invested as deeply in content for home gyms as Basement Brandon or Garagegymreviews have. The authority of the website is higher but the overall focus is broader.
In total, the data presented here shows a strong intention to buy the items listed and you should consider them. Especially if they are a realistic alternative you have not considered for your budget or use case. If you look for something special in the Rogue portfolio marathon-CrossFit is a strong resource to validate or crosscheck your purchase. If you want something more mainstream from Rogue add some information from other websites too, as they are more likely to have more reliable data for the stronger contested Rogue products.
Most popular Rogue racks in 2020
The most popular rogue racks based on views of their reviews on Marathon-CrossFit in 2020 are:
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The
RML 390 F is a half-rack from Rogue that does not need to be bolted to the ground. This makes it a very likely candidate from Rogue to have a very high sales volume. The small footprint and reasonable price further underpin this. Compared to the
RM8 it is affordable so popularity is more likely to directly transfer to sales.
You can read the full review of the RML 390F on my blog here.
The
RM4 Fortis is a cheaper version of the RM4 Monster rack from Rogue. You will have fewer color options and get fewer pins and extras with your order. This is a good option if you want more space in the rack than with a half rack without shelling out thousands of dollars.
You can ted the fu review of the RM4 fortis rack here.
Most popular Rogue dumbbell in 2020
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Most popular Rogue bars in 2020
This is an overview of the most popular barbells on
Marathon-CrossFit.com during 2020. The ranking is as followed:
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The
West side bar is a variation of the Ohio bar specifically for powerlifting. It is very similar to the Rogue Ohio power bar which recently has gotten a little more attention from influencers. This is a solid bar if you do not intend to do the Olympic lifts and stick to the bench press, deadlift, and barbell back squat in your training.
You can read the full review of the west side bar via this link.
The
Rogue Russian bar is another surprise on the Marathon-CrossFit popularity list. While it is one of the most expensive bars you can get from Rogue I personally find that it is more of a collector's item with nostalgia attached to it. It is a great piece of craftsmanship to recreate a bar from the Soviet era. Unfortunately, the collar system is not used in competition anymore and also tenders the bar useless once you lose one of the collars. Rogue also does not provide an option to buy the custom collars separately in case you do lose them. Based on this I would take the
Pyrros bar over the
Russian bar any given day for this budget.
You can read the full review of the Rogue Russian bar by following this link.
Most popular Rogue accessory in 2020
These were the most popular accessories from Rogue on Marathon-CrossFit.com. The ranking is as followed:
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The
LT1 50 cal lever arm had a huge surge in interest this year. It can be used to turn your rack into multiple different gym machines by attaching arms to it. The secret sauce is a pop and lock system to adjust the height which has been inspired by the 50 cal machine gun. These are a little pricey as you can get a full rack for the same price, but they are worth it if you compare it to getting all of the separate machines instead. If you are considering these, you are probably a Rogue fanboy/girl anyway and the price won’t be what matters most to you.
You can read the full review of the Rogue LT1 50 cal lever arm by following this link.
The last accessory on the list is the
Rogue Monster slinger which I personally would not recommend. Rogue put this out to monetize on people who already have a Rogue rack and have no space for a lat pull. The
monster slinger is basically the pulley system that is being used on the newer lat pull towers from Rogue. While this is sound commercial thinking, Rogue did not pay enough attention to detail on how someone would actually use this pulley she attached to the rack. It’s a nice toy to get but for the money, I think you are better off getting a couple of strongman sandbags or a pair of
loadable dumbbells from Rogue. They are fun and you will get some tricep activation out of them too.
You can follow this link to read the full review of the Rogue Monster slinger.
Most popular Rogue plates
These were the most popular rogue plates on Marathon-Crossfit.com. On the plates, I would caution between overall popularity and the popularity of my site. The plates listed below are more niche than the Rogue bumpers, the calibrated steel plates, and competition bumpers. If you want a safe bet for your use case these three might be better, as more people buy them.
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Urethane plates
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The
Fleck plates are a variation on the Rogue bumper plates which have been infused with red, blue, yellow, and green to indicate the weight of the plates. The splash of color also makes them more fun compared to the regular bumpers. If you find the rogue bumpers too bland but also do not want to shell out more than $1000 on calibrated steel plates or competition bumpers to get color coding then the
Fleck plates are for you.
You can read the full review of the Fleck plates via this link.
The Rogue Urethane plates are color-coded and also claim the best durability in the Rogue plate portfolio. Whether that warrants the high price tag compared to regular bumpers is a question you have to answer for yourself, but I personally don’t think so. If you want to spend more money on plates, spend it on precision rather than durability in my personal opinion within the Rogue portfolio. Rogue equipment is known to be more durable than the competition so I would not put too much focus on this unless you run an Olympic training center where the plates will go through hundreds of heavy drops per day.
You can read the full review of the Rogue Urethane plates here.
Most popular Rogue bench
These were the most popular rogue benches on
Marathon-CrossFit.com in 2020. The rankings were as followed:
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The
Rogue AB3 is the most expensive bench you can get from Rogue. In return, you get a monster of a bench that can do incline and decline bench presses. I am not a huge fan of decline bench presses, especially for a home gym where you might pin yourself without any help around. Therefore I lean more towards the
AB2.
You can read the full review of the AB3 by following this link.
The
Rogue adjustable bench 2.0 is a cheaper design than the
AB2 which does the same thing. I personally prefer the pin and lock system of the
AB2 as it is sturdier and leaves you with less risk of catching your fingers in it. The
adjustable bench 2.0 is easier to adjust but more likely to slip a notch during exercise when not put in place correctly or catch a finger in the mechanics. You can read the full review of the
Rogue adjustable bench 2.0 via this link.
Most popular Rogue jump rope
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Most popular rogue belt in 2020
This is an overview of the most popular Rogue belts on
Marathon-CrossFit.com as of 2020. Ranked by popularity form top to bottom:
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5" Nylon belt
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The 5” Nylon belt is a cheap option and I am personally surprised that it is that popular. It will give you more freedom to move than a leather belt, buy suspicion for the higher popularity of the belt is its low price compared to leather. If you are looking for a cheap belt for lifting the Rogue echo belt is a better option in my opinion. You can find the full review of the 5” Nylon belt via this link.