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What were the most popular Rogue products in 2020?

Posted by Pascal Landshoeft

Dec 30, 2020 7:50:58 AM

Rogue HR-2 Half Rack - Weight Training - Monster Lite Unit | Rogue Europe

What were the most popular Rogue products in 2020?

 
The following article summarizes the most popular Rogue products on Marathton-Crossfit.com based on views and Click-through rates in 2020. The data is more reliable for niche products than for the more mainstream Rogue products. It is intended to give you a nudge for products you might not have considered before, which are still popular with other buyers from Rogue. I hope it helps you to make a more informed choice for buying the right rogue equipment for your home gym or commercial needs.
 
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Most popular Rogue products in 2020

Most popular Rogue products in 2020

 
The most popular rogue products on Marathon-CrossFit.com this year were:
 
Most popular rack
 
Most popular dumbbell
 
Most popular bar
 
Most popular accessory
 
Most popular plate
 
Most popular bench
 
Most popular jump rope
 
Most popular belt
 

Explaining the data for the most popular Rogue products in 2020 series

 
The data stems from www.marathon-CrossFit.com which has been running since 2014. Marathon-CrossFit had about 265.000 site views in 2020 out of which roughly 22.000 were related to Rogue related content. This online traffic was counted from 01.01.2020 up until 28.12.2020. For this analyses, 135 reviews were picked for comparison. Aggregated content and comparison posts were left out.
 

Is the data representative of Rogue product popularity and purchase decisions?

 
The data is most likely not representative of Rogue Fitness's actual popularity of products in terms of items sold or page views on their online shop. For this, it would be most straightforward to obtain this data directly from Rogue, which they are unlikely to disclose to the public. It is however a good indicator of what is popular among people who buy a home gym from Rogue and put thorough research into it. In this section, I go into more detail about what that means and which factors have to be considered.
 
The data misses the apparel part of Rogue’s online shop. I have not gone down the road of reviewing their apparel line in-depth as the return on investment from Affiliate marketing is expected to be lower. In terms of popularity and items sold it is fair to assume that these might make up a bigger bulk of the entire Rogue sales. The entry point is low as the products range usually below $100 and can easily be added to a bigger purchase, a three ships free cart, or stocking fillers.
 
Marathon-CrossFit has referred about 20.000 clicks to Rogue fitness and $650.000 in revenue in 2020. This is almost 2.000 clicks and more than $50.000 a month in sales. This revenue distributed over a little more than 1.000 checkouts. Backed up by this the data has weight for purchase decisions from Rogue Fitness. Unfortunately, the data can not be broken down per product to make it more insightful, but if you combine the clicks and sales with the views of the websites, you get strong indications of what is popular and what is not.
 
Marathon-CrossFit bears an inherent bias towards the less popular products of Rogue as it is easier to rank high on Google for them. I have no traffic for items like the Rogue Ohio bar or Rogue bumper plates even though I produced content for it. I am confident that these have fairly high sales numbers with Rogue and might even outperform some of the products popular on Marathon-CrossFit. For Rogue bumpers and barbells, especially the cheaper ones, you will find more reviews online from websites with more authority than Marathon-CrossFit. Marathon-CrossFit is also not fed to a high degree by Instagram, Twitter, YouTube, and other social media platforms which further distorts the picture. Some of the competition of Marathon-CrossFit is more active on all these channels and therefore get a bigger piece of the pie.
 
Some of the competition that needs to be mentioned for a full picture would be
 
 
Garagegymreviews is the market leader when it comes to reviews of home gym equipment with a website that ranks well on Google, a fully developed YouTube channel, and a considerable following on Instagram. They also employ a team of content creators. Garagegymreviews is a small business whereas the other competitors are mainly one-man bands.
 
Basement Brandon has a big YouTube channel for home gym equipment and has invested considerable time in 2020 to build a bigger Instagram following breaking down his YouTube videos Into smaller chunks. There seems to be no major backing up of a website as Marathon-CrossFit outperforms here, even though there are no social media channels to speak of to feed the website traffic.
 
Barbend outperforms Marathon-CrossFit in some areas for Google but has not invested as deeply in content for home gyms as Basement Brandon or Garagegymreviews have. The authority of the website is higher but the overall focus is broader.
 
In total, the data presented here shows a strong intention to buy the items listed and you should consider them. Especially if they are a realistic alternative you have not considered for your budget or use case. If you look for something special in the Rogue portfolio marathon-CrossFit is a strong resource to validate or crosscheck your purchase. If you want something more mainstream from Rogue add some information from other websites too, as they are more likely to have more reliable data for the stronger contested Rogue products.
 

Most popular Rogue racks in 2020

Most popular Rogue racks in 2020

 
The most popular rogue racks based on views of their reviews on Marathon-CrossFit in 2020 are:
 
 
The Rogue HR2 rack is part of the Rogue Monster lite series. What it has going for itself is its moderate place and lower space requirements compared to other racks of Rogue. I can also see how this rack can be a best seller as it is practical, not pricey and ticks most boxes. You can learn more about the details and alternatives in the review of the HR2 rack.
 
The Rogue RM8 is one of the most expensive items you can get from Rogue. The RM8 incorporates all of the major developments from Rogue like cerakote coating, a Rhino drop-in unit, and the LT1 50 cal lever arms. Its high price helps with popularity but I do not think that it is a high volume sales product based on its sheer size and high price tag. You can read a full review of the RM8 on this blog.
 
The RML 390 F is a half-rack from Rogue that does not need to be bolted to the ground. This makes it a very likely candidate from Rogue to have a very high sales volume. The small footprint and reasonable price further underpin this. Compared to the RM8 it is affordable so popularity is more likely to directly transfer to sales. You can read the full review of the RML 390F on my blog here.
 
The RM4 Fortis is a cheaper version of the RM4 Monster rack from Rogue. You will have fewer color options and get fewer pins and extras with your order. This is a good option if you want more space in the rack than with a half rack without shelling out thousands of dollars. You can ted the fu review of the RM4 fortis rack here.
 
The RML 390c is a half-rack from Rogue with a color option. Compared to the 390F it needs to be bolted to the ground to avoid sliding while it comes in at a similar price. You can read the full review of the 390c on my blog by following this link.
 

Most popular Rogue dumbbell in 2020

Most popular Rogue dumbbell in 2020

 
The most popular Rogue dumbbells on Marathon-CrossFit.com in 2020 were:
 
 
The Rogue loadable dumbbell is a good option to save space in a home gym. It avoids that you have to have an entire rack of dumbbells for various weight iterations. This is not particularly great in a commercial gym scenario as you want multiple people to be able to train at the same time. You can read the full review of the Rogue loadable dumbbell via this link.
 
The Rogue Urethane dumbbells are the rolls Royce among the Rogue dumbbells. Urethane is supposed to last longer than rubber. My main positive about the Urethane dumbbells compared to the rubber hex dumbbells is that they are round. That makes them easier to handle and store. In a commercial setting, you need to consider that the Urethane dumbbells come in at a higher price tag which hits heavier when you buy in bulk. You can read the full review of the Rogue Urethane dumbbells by following this link.
 
The Thompson fatbell is a hybrid between a Kettlebell and a dumbbell and a nice extra to any gym which already has all of the bases covered. There might be better ways to spend your money to develop strength like grip strength tools. Still, they are fun. You can read the full review for the Thompson fatbells via this link.
 

Most popular Rogue bars in 2020

Most popular rogue bars in 2020

 
This is an overview of the most popular barbells on Marathon-CrossFit.com during 2020. The ranking is as followed:
 
 
That the operator bar was so popular on Marathon-CrossFit in 2020 came as a surprise to me. It is one of the cheaper Rogue barbells which still has a cool name rather than being a variation of the Rogue Ohio barbell. If you want to feel a little more camouflaged in your life, go with this one. You can read the full review of the operator bar via this link.
 
The West side bar is a variation of the Ohio bar specifically for powerlifting. It is very similar to the Rogue Ohio power bar which recently has gotten a little more attention from influencers. This is a solid bar if you do not intend to do the Olympic lifts and stick to the bench press, deadlift, and barbell back squat in your training. You can read the full review of the west side bar via this link.
 
The Rogue Russian bar is another surprise on the Marathon-CrossFit popularity list. While it is one of the most expensive bars you can get from Rogue I personally find that it is more of a collector's item with nostalgia attached to it. It is a great piece of craftsmanship to recreate a bar from the Soviet era. Unfortunately, the collar system is not used in competition anymore and also tenders the bar useless once you lose one of the collars. Rogue also does not provide an option to buy the custom collars separately in case you do lose them. Based on this I would take the Pyrros bar over the Russian bar any given day for this budget. You can read the full review of the Rogue Russian bar by following this link.
 
The Rogue Multi-grip bar is a great additional tool to bring your bench press training to the next level. Especially if you are a big fan of the Westside training method as it asks for many grip variations. This bar might not be your first purchase, but fun addition to your gym once all the essentials are covered. You can read the full review of the Rogue Multi-grip bar by following this link.
 
The Chan bar is my personal favorite if you want to do it all with your barbell. It is reasonably priced, has a cool design, and can be used for Olympic lifts and the big three alike. If you are a CrossFit fan who wants to workout from home, this is a great pick. You can read the full review of the Rogue Chan bar by following this link.
 

Most popular Rogue accessory in 2020

Most popular Rogue accessory in 2020

 
These were the most popular accessories from Rogue on Marathon-CrossFit.com. The ranking is as followed:
 
 
The LT1 50 cal lever arm had a huge surge in interest this year. It can be used to turn your rack into multiple different gym machines by attaching arms to it. The secret sauce is a pop and lock system to adjust the height which has been inspired by the 50 cal machine gun. These are a little pricey as you can get a full rack for the same price, but they are worth it if you compare it to getting all of the separate machines instead. If you are considering these, you are probably a Rogue fanboy/girl anyway and the price won’t be what matters most to you. You can read the full review of the Rogue LT1 50 cal lever arm by following this link.
 
The Rhino belt squat could also be classified as a rack or gym machine. For this popularity contest, I chose to enter it in accessories as it also can be bought as a drop in unit to an RM6 rack. I am surprised that it wasn’t more popular on Marathon-CrossFit.com as it is a great machine, especially for anyone who wants to build massive legs without wrecking their backs. You can read the full review of the Rogue Rhino belt squat via this link.
 
The flip-down safeties are an accessory you can get for the Rogue Monster racks instead of safety pins. The big pros of the flip-down safeties are that they are way easier to set up than pins and also have holes in them for attachments. If you are in a cramped space or hate to fiddle safety pins in the right holes in the rack then these are for you. Combined with a Rogue utility seat they can provide a lot of variation to your training. You can read the full review of the flip-down safeties via this link.
 
The squat max MD surprised me in its popularity. Probably there are fewer reviews out there compared to the Rhino belt squat and therefore Marathon-CrossFit.com got a bigger cut of the overall search volume. The Squat Max MD is cheaper than the Rhino and also closer to free weight training as it does not work with a pulley. This makes it a better option for strongman competitors while also leaving more money in the bank. The only downside is the higher platform that you have to step into. You can read the full review of the Squat Max MD by following this link.
 
The last accessory on the list is the Rogue Monster slinger which I personally would not recommend. Rogue put this out to monetize on people who already have a Rogue rack and have no space for a lat pull. The monster slinger is basically the pulley system that is being used on the newer lat pull towers from Rogue. While this is sound commercial thinking, Rogue did not pay enough attention to detail on how someone would actually use this pulley she attached to the rack. It’s a nice toy to get but for the money, I think you are better off getting a couple of strongman sandbags or a pair of loadable dumbbells from Rogue. They are fun and you will get some tricep activation out of them too. You can follow this link to read the full review of the Rogue Monster slinger.
 

Most popular Rogue plates

Most popular Rogue plates in 2020

 
These were the most popular rogue plates on Marathon-Crossfit.com. On the plates, I would caution between overall popularity and the popularity of my site. The plates listed below are more niche than the Rogue bumpers, the calibrated steel plates, and competition bumpers. If you want a safe bet for your use case these three might be better, as more people buy them.
 
 
The Fleck plates are a variation on the Rogue bumper plates which have been infused with red, blue, yellow, and green to indicate the weight of the plates. The splash of color also makes them more fun compared to the regular bumpers. If you find the rogue bumpers too bland but also do not want to shell out more than $1000 on calibrated steel plates or competition bumpers to get color coding then the Fleck plates are for you. You can read the full review of the Fleck plates via this link.
 
The Rogue Urethane plates are color-coded and also claim the best durability in the Rogue plate portfolio. Whether that warrants the high price tag compared to regular bumpers is a question you have to answer for yourself, but I personally don’t think so. If you want to spend more money on plates, spend it on precision rather than durability in my personal opinion within the Rogue portfolio. Rogue equipment is known to be more durable than the competition so I would not put too much focus on this unless you run an Olympic training center where the plates will go through hundreds of heavy drops per day. You can read the full review of the Rogue Urethane plates here.
 
The Rogue black training plates have the best dead drop in the Rogue portfolio which means they bounce the least when dropped from overhead. These are the plates which I use most often as I like the design because black does not show marks as easily as other plates. You can read my full review of the Rogue black training plates via this link.
 
The 6 shooter plates from Rogue are often overlooked as a good option for commercial gyms. They are relatively cheap compared to other Rogue plates and easier to handle in a gym setting where you have a lot of them flying about. The downside is that you can not use them for overhead drops as this will wreck the plates, floor, and barbell in the process. You can read the full review of the rogue 6 shooter plates via this link.
 

Most popular Rogue bench

Most popular Rogue bench in 2020

 
These were the most popular rogue benches on Marathon-CrossFit.com in 2020. The rankings were as followed:
 
 
The Rogue AB3 is the most expensive bench you can get from Rogue. In return, you get a monster of a bench that can do incline and decline bench presses. I am not a huge fan of decline bench presses, especially for a home gym where you might pin yourself without any help around. Therefore I lean more towards the AB2. You can read the full review of the AB3 by following this link.
 
The Rogue AB2 is the little brother of the AB3. It is the same bench except that it is missing the mechanics to do decline benches. This makes it the best value for money bench from Rogue in my opinion. You can read the full review of the AB2 via this link.
 
The Rogue west side bench 2.0 is the bench of choice if you weigh more than 120kg and you are a huge fan of the west side method. In my opinion, you can get no bench which is as sturdy at this price point. This bench allows for all the band variations you can dream of and can take a 1000 pound bench press as long as you bolt it to the ground. If you are not a monster, this might be a little overkill. You can read the full review of the Rogue Westside bench 2.0 by following this link.
 
The Rogue adjustable bench 2.0 is a cheaper design than the AB2 which does the same thing. I personally prefer the pin and lock system of the AB2 as it is sturdier and leaves you with less risk of catching your fingers in it. The adjustable bench 2.0 is easier to adjust but more likely to slip a notch during exercise when not put in place correctly or catch a finger in the mechanics. You can read the full review of the Rogue adjustable bench 2.0 via this link.
 
The rogue combo rack could also be listed under racks. I chose to list it under benches because if you buy this instead of a power rack, you buy it for the competition bench and not for the squat stand. Compared to other combo racks in the market the price is decent and you will get a high-quality combo rack. It is not recommended if you are not already an experienced lifter. You can read the full review of the Rogue combo via this link.
 

Most popular Rogue jump rope

Most popular rogue jump rope 2020
 
This is an overview of the most popular Rogue jump ropes on Marathon-CrossFit.com in 2020:
 
 
The SR343 claims to be one of the fastest, if not the fastest, rogue jump rope in their portfolio. While the price is quite high it does what it says on the tin. You can read the full review of the SR343 by following this link.
 
The second most popular jump rope on Marathon-CrossFit.com was the Toomey jump rope. If you like her and your jump rope handed robe blue than this is a great choice. The Full Review of the Toomey jump rope can be read by following this link.
 
The Jeff bridges jump rope is another version of the SR2 jump rope that is branded with Rogue athlete Jeff Bridges. Bridges is a fireman who has been participating in the CrossFit games for multiple years. If you like more of a camo look and Jeff Bridges as an athlete, this is the jump rope for you. You can read the full review of the Jeff Bridges SR2.
 

Most popular rogue belt in 2020

Most popular Rogue belt in 2020

 
This is an overview of the most popular Rogue belts on Marathon-CrossFit.com as of 2020. Ranked by popularity form top to bottom:
 
  1. 5" Nylon belt
 
The rogue lever belt is the right choice for any powerlifter. The lever makes it easy to get in and out of the belt quickly between lifts. For Olympic lifters it might not be the best choice is the lever can get in the way of the pull for the snatch and the clean and jerk. You can read the full review of the Rogue lever belt by following this link.
 
The 5” Nylon belt is a cheap option and I am personally surprised that it is that popular. It will give you more freedom to move than a leather belt, buy suspicion for the higher popularity of the belt is its low price compared to leather. If you are looking for a cheap belt for lifting the Rogue echo belt is a better option in my opinion. You can find the full review of the 5” Nylon belt via this link.
 
The Rogue Oly belt is a version of the Rogue Ohio belt that has been made smaller in the front to allow for easier lifting for the snatch and clean and jerk. If you want to wear a belt while doing Olympic lifts this is the right belt for you. You can read the full review of the Rogue Oly belt by following this link.
 
The Rogue premium belt is a luxury version of the Rogue Ohio belt which uses higher quality leather. It also has been made less slippy. If you want the best all-purpose leather belt rogue has on offer the Rogue Premium belt is right for you. You can read the full review of the Rogue Premium belt by following this link.
 
The Rogue powerlifting belt is a 13mm version of the Rogue Ohio belt with double stitching. It is thicker and specially built for very heavy squats and deadlifts. I personally prefer the lever belt as it easier to get in and out of But if you like a buckled belt more, this is a good choice. You can read the full review of the Rogue 13mm powerlifting belt by following this link.

 

 

 

 
 

Topics: Rogue